14 Rules of Growth Marketing

Marketing Lessons from a “Unicorn” Start-up

Over the course of 3 years, Sprinklr grew from a valuation of $20 million to $1.3 billion.

If you are looking for ideas and advice on how to improve your marketing, the lessons learned may be of value, including:

  • Build your community of advocates (Rule #3)
  • Do PR in house (Rule #6)
  • Don’t overspend on technology (Rule #7)
  • Don’t let the perfect be the enemy of the good (Rule #10)
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