The First Blockchain Book Written For Chief Marketing Officers

Jeremy Epstein Business 0 Comments

Newspapers, radio, TV, Internet, social, and mobile all had a dramatic impact on the practice and execution of marketing. What about blockchains? To begin to answer that question, I wrote The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More which is released today (it’s FREE). The e-book has forewords from …

FileCoin: How Great Branding Came to Blockchains

Jeremy Epstein Business 1 Comment

One of the signs that a technology is maturing is when you start to see materials coming out of companies/projects that are not by engineers for engineers. It’s a sign of getting ready to cross the chasm. To me, the FileCoin promotional video for its upcoming token sale is a new level of marketing excellence in the blockchain world. It …

One Way to Become an Educated Crypto-Investor

Jeremy Epstein Business 0 Comments

Understanding the paradigm shift that blockchain/decentralization represents is difficult to begin with. Trust me, there are days where I look at myself and say “do I even know what I am talking about?” When you start looking at investing in the space (or at least trying to figure out how to profit from the technology), it becomes even more difficult. …

2 Forces That May Bring Decentralization Forward

Jeremy Epstein Business 0 Comments

Last weekend, the Wall Street Journal had two articles about blockchain technology and decentralization. They just didn’t realize it. The first was about the dominance of Facebook, Google, Amazon, and Apple called “Can the Tech Giants Be Stopped?” The second was “The Coming War for Cyberspace.” It made me wonder if the privacy and security angle, which so many of us …

When Organizations Don’t Have Bosses…

Jeremy Epstein Business 0 Comments

In all of the hype around Bitcoin, blockchain, and crypto-tokens from a short-term investment perspective, it’s understandable that we might lose sight of the real impact of the larger trend and its implications. One of the biggest ones is the organization of companies and, arguably, society itself. I recently read a mind-blowing (for me, at least) article called “Let’s get …

7 Examples of Blockchain-led Financial Innovation

Jeremy Epstein Business 1 Comment

When crytpocurrency hits the Op-ed page of the Wall Street Journal and has a cover story in Forbes on the same day, it is probably fair to say that cryptocurrencies have hit the consciousness of the mainstream. What may be even more interesting is what is how the back-end infrastructure of the blockchain world is getting ready for mainstream adoption …