Decentralized Marketing Organizations: Gamified Swarm Intelligence

Jeremy Epstein Business 0 Comments

One of the topics that intrigues me is what the marketing organization of the future looks like. The only thing I know for sure is that it is not going to look anything at all like the centralized, command-and-control system that we have today. Sitting on top of a decentralized governance system of its own, call it a Marketing DAO, …

How to Fast-Track Your Understanding of Strategy

Jeremy Epstein Business 1 Comment

I may be in the minority about the sentiment that “strategy” is one of the most frequently used words in business, but one of the least well understood. There are many times where I thought that I had no clue what “strategy” really is. This was particularly uncomfortable for someone who, at one point, was responsible for a nearly 70 …

2 Blockchain Marketing Tools That Don’t Exist Today, But Will Exist Tomorrow

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After publishing the Blockchain Marketing Technology Landscape, I started to look a bit more closely at the tools that might emerge in the space. Here are 2 blockchain marketing tools that a marketer of the future is going to need. Automated Event Token Generator and Distributor What this tool is going to do is give the even marketer of the …

Survival of the Fittest Fork: Will Hard Forks Become ICO 2.0?

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There seems to be a growing number of people who believe we are in an “ICO Winter.” A combination of ICO fatigue, the in-between stage of regulation between “no clue” to “full regulation,” and the overall Bitcoin bull market spurred on by growing mainstream acceptance put a damper on a lot of alt-coins and even kept Ether in check for …

5 Reasons I am Bullish on Zcash

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TL:DR— there are plenty of reasons why I think Zcash will be around for the long-haul.  Full disclosure: I am an advisor to Zcash (ZEC) and hold some coins. Readers of this blog will often ping me asking for advice on ICOs, tokens, Ethereum, and Bitcoin. Obviously (or maybe not obviously), I can’t give investment advice. As you know, the …

Why You Should Read “The Power of Moments”

Jeremy Epstein Business 1 Comment

I am a longtime fan of the Chip and Dan Heath. Pretty much whatever they write, I will read. I loved Made to Stick (my review) and Switch (review). So, when I heard about their new book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact (ironically, I always forget the title saying “Defining Moments” or something like that), I knew …

The Sooner You Know Protocol Gamification The Better

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We’re witnessing an explosion of protocol development across every possible industry. A quick look at the nascent advertising part of Blockchain Marketing Technology Landscape shows you how crowded it is in just that one sector. Josh Nussbaum’s excellent overview of much of the blockchain eco-system tells a similar story. It’s very crowded. For investors, app developers, and token holders, one of …

2 Principles for Adapting to Blockchain-led Disruption

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I was interviewed recently by Hillary Adler of DM News and I summed up my initial monologue/rant on the implication of blockchains with: “….so, if you are an organization that makes its money by being a third-party trust broker, you have a problem.” Hillary, who somehow seemed to listen to the whole thing, asked a very insightful question: “Ok, so …