Envisioning Blockchain Opportunities and the Inevitable Future

Jeremy Epstein Blockchain, Marketing, Technology

One of the reasons I feel so strongly about blogging, especially raw, partially formed ideas is because it invites conversation, ideas, dialogue from the community of NSM members. Collectively, we know more than I do so I embrace when people write in with ideas, suggestions, and questions. This week, Roger, who works in the real estate industry, sent me the …

Avoid the Mistakes of the Past for Marketing Success

Jeremy Epstein Blockchain, Marketing

I was a history major in college. People often ask me how a history major got into marketing. I tell them that it’s really the same discipline. You collect a bunch of facts, weave together a coherent thesis about how those facts interrelate, and then you try to “sell” the idea. That’s marketing in a nutshell. Recently, however, I realized …

Decentralized Marketing Orgs For a Decentralized World

Jeremy Epstein Blockchain, Marketing

The march of technology is headed away from centralization to decentralization.  That’s one of the the revolutions behind blockchain technology and things like IPFS. Taking a step back to look at the larger world and the changes we have seen (particularly with the specter of September 11 still on us), we have clearly moved to a more networked and decentralized …

Marketing the De-Centralized World Paradigm…

Jeremy Epstein Marketing

In this post and video, CEO of Blockstack Ryan Shea lays down a nice explanation of what decentralized apps are and, more importantly, the value and benefits of them. This is a critical step in the evolution of an industry and company. Too often, innovators get caught up in the excitement of the technology or the “new thing” and they …

Screening for Passion…

Jeremy Epstein Marketing

The central tenet of Community Driven Marketing is to identify your most passionate fans. Measuring passion though, isn’t easy.  It’s not like we have a passion-o-meter (yet). In lieu of that, we have to use proxies. One way is to actually make it MORE difficult to join your community. You know that only the most dedicated believers will overcome the …

Blockchains, Cryptocurrencies, and the end of Nation States?

Jeremy Epstein Blockchain, Marketing, Technology

I recently had a conversation with someone who thinks that Blockchains have the power to eliminate the need for the Federal Reserve. She acknowledged that she is of the “Ron Paul” mentality when it comes to economics, so she has a philosophical angle behind her position. However, the rise of such powerful disruptors/disintermediators does beg the question: In an age …

Benefits of Decentralization and the Needed Story

Jeremy Epstein Blockchain, Business, Marketing

One of the challenges that this wave of decentralization is going to have is that the paradigm is so different from what people are used to. E-mail is faster mail. E-commerce is faster commerce. You still bought from retailers. They just had digital storefronts instead of actual ones. As a society/culture for the centuries/millenia, we’ve been organized in hierarchical, centralized …

CEO Christopher Kape of Big Stick Media

Jeremy Epstein Marketing

Chris both “speaks softly” and “carries a Big Stick.” Ok, was that too corny? Well, at least his testimonial is genuine. Here’s what he had to say. Jeremy’s an innovative thinker with a true passion for marketing.  Over the course of our  morning  together, Jeremy demonstrated to us what it means to be “remarkable”.  His power point presentation is a …

Blockchains and Kickstarting Entrepreneurship

Jeremy Epstein Blockchain, Marketing, Technology

I read this post from Fred Wilson about how 90% of Kickstarter projects are actually shipped. That struck me as remarkable in and of itself. But then I started to combine that with the possibility for blockchains and tokens to provide immutable evidence of ownership. So, in a blockchain-driven world of Kickstarter projects, you have evidence that you are entitled …