The CMO Primer For The Blockchain World
How This “Trust Machine” Impacts Branding, Customer Experience, Advertising & More
Like the internet, mobile, and social, blockchain technology will have a dramatic impact on marketing and marketers.
This book was created to help you get prepared.
The CMO Primer for the Blockchain World includes:
- Forewords by Jeremy Skule, CMO of Nasdaq, and Rishi Dave, CMO of Dun & Bradstreet
- Seven sections on topics such as branding, customer experience, and loyalty
- Contributions from thought leaders and early blockchain-enabled vendors
“Jeremy Epstein is the man when it comes to blockchain and marketing. Brilliant ebook.” – Scott Brinker
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