Sometimes a brand’s core values come in conflict with reality. Sometimes people feel pressured to act contrary to values or ethics. Sometimes they do. And brands get hurt because of it.
What if we could r […]
As you peel back the layers from Bitcoin to Blockchain to Decentralization, you start getting deeper and deeper into the core concept that is being addressed here.
Far smarter people than I, like […]
The premise of the eBook “Blockchains in the Mainstream: When Will Everyone Else Know?” was that the primary hurdle to reorienting the world around a new technology infrastructure was a marketing one.
(What can […]
About 20 years ago, Seth Godin wrote “Permission Marketing.”
The premise was that marketers would seek to earn the trust and the permission of their audience to build a relationship of anticipated […]
The team at Swift Explainer Videos is working on an overview video of the NSM value proposition. Here’s an early draft. Rip it to shreds.
What works? What doesn’t?
BTW…they are really good to work with. […]
We’re coming upon the single biggest advertising day of the year, the Super Bowl (er, Big Game).
It’s the last bastion of the TV-media industrial complex where broadcast television delivers huge audiences who […]
The premise of the eBook “Blockchains in the Mainstream” was about the question of: when and how will this tech become commonplace?
Or, perhaps a better way of saying it is, when will “blockchain” achieve […]
Introduction: For the past 5 years, I was the VP/Marketing at Sprinklr. When I began, the company had 30 people and was valued at $20 million. Today, there are 1400 people employed and the company is valued at […]
We’ve touched on real estate and energy (among others), today we look at the potential disruption of the insurance industry.
To help, I interviewed one of the top analysts in the insurance industry, Meyer […]
France recently passed a law banning emails after hours and on weekends.
I think this is absurd as it will only hurt overall global competitiveness on a corporate level.
On a personal level, responding to […]
How do you know an autograph is authentic?
Today, there’s an entire industry of people who seek to verify the legitimacy that the piece of paper (or photo or whatever) is, in fact, what people think it i […]
When I published the “Blockchains in the Mainstream” eBook, I struggled with the name. In fact, the original title was “Marketing the Decentralized Paradigm.”
I moved away from that […]
Most of the new tech that hits the market are temporary flashes in the pan. We’ve seen things being declared as the “next big thing” only to see them die a painful death a few short years later.
2016’s Tech […]
History may be repeating itself as the Age of Decentralized Systems begins to fully dawn. If that’s the case, it presents huge opportunities.
In the late 1990s as the Internet commercialization began to pick up […]
I’m often asked “what can I read to really get up to speed on blockchains and decentralized systems?”
I’ve been reading an average of 6 articles per day every day for the past year, so I feel somewhat qualifi […]
Bitcoin has value.
It has value because people believe in it.
Money is the same.
We all agree that money is worth something, so it does.
It’s all faith. Faith that someone else will accept it and give […]
As Scott pointed out in his comment on “Peak Transparency,”
Free is way too alluring, especially when the only perceived real threat is that marketers are using my data to try and manipulate me into buying […]
We’ve covered energy and real estate in some detail, with more to come.
Ledra Capital has put together a list of many, many potentially disruptable industries.
It’s going to get crazy.
I’m often asked, “but can I actually use Bitcoin to buy anything, anywhere?”
And here’s a great example…you can buy railway tickets in Switzerland…and undoubtedly, more to […]
I sent the post on zCash to Zooko Wilcox, the leader of the project. He took issue with one of the points I made about increased privacy being a boon for criminal elements. And he’s probably right in his re […]
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