4 Predictors of Blockchain Project Success (the 3T-C Framework)

Jeremy Epstein Business 2 Comments

Now that the 2017 ICO Class has some big names already in the book (Gnosis, Brave, Bancor, Tezos, Filecoin, EOS), we can start looking down the road a bit. One of the things I like to say is that “the best technology doesn’t always win” (which is why you need marketing). In a blockchain world, perhaps we could modify that …

CMO Blockchain Primer: Management & Leadership: Better Visibility, More Dynamic Environment

Jeremy Epstein Business 0 Comments

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

How Blockchains Could Do to China What Tiananmen Couldn’t

Jeremy Epstein Business 3 Comments

The crypto world had a major seizure last Monday when the news got out that the Chinese regulators were banning its citizens from running ICOs. Some labeled it as “Crypto Carnage.” Speculation ran rampant that this was the end of the ICO boom. And just this week, there were reports (still unconfirmed) that China is banning Bitcoin exchanges. Though it …

CMO Blockchain Primer: Data Becomes a Commodity, Insights and Questions are Assets

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

3 Lessons from the Coming Blockchain Developer War

Jeremy Epstein Business

There is a classic video of Steve Ballmer at a Microsoft company meeting going absolutely crazy, covered in sweat, screaming “Developers! Developers! Developers!” Many will say that Ballmer did not do much right while he was CEO, but he did understand one thing. A platform is really only a platform if other people leverage it. As the blockchain revolution kicks …

Job of the Future: Tokenization Consultant

Jeremy Epstein Business

Now that we have established Epstein’s Axiom to Johnston’s Law: Everything that can be Tokenized will be Tokenized, we can reference it, right? One of the fears that people have about new technology is that it destroys jobs.  That’s true. Farming machinery “destroyed” a huge number of jobs in rural communities, resulting in people migrating to the cities for manufacturing …

CMO Blockchain Primer: Blockchains Will Make Loyalty Programs Work Better

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …