FileCoin: How Great Branding Came to Blockchains

Jeremy Epstein Business 1 Comment

One of the signs that a technology is maturing is when you start to see materials coming out of companies/projects that are not by engineers for engineers. It’s a sign of getting ready to cross the chasm. To me, the FileCoin promotional video for its upcoming token sale is a new level of marketing excellence in the blockchain world. It …

Bancor: How to Turn Your PR Disaster Into A Marketing Opportunity

Jeremy Epstein Business

I’ve struggled with Bancor. On the one hand, I really admire their vision of empowering crypto-tokens down to the micro-level.  I think it could be a powerful way to unleash innovation. As I wrote before, I also like the fact that they are trying to create liquidity and stability. That’s sorely needed in this space. On the other hand, I …

Announcing: A Visit to Crypto Valley

Jeremy Epstein Business

If you want to go deep and explore the future of Decentralization, the best place in the world to look is Zug, Switzerland. Known as “Crypto Valley,” Zug has: committed to becoming the most friendly environment for startups, with clear governmental support become the preferred location for crypto/decentralized-startups to establish their base including Ethereum, ShapeShift, Xapo, and Monetas made it …

How Blockchains Will Change Our Understanding of Customer Sentiment

Jeremy Epstein Business

I am giving a presentation on Tuesday at the Sentiment Analysis Symposium on the topic of How Blockchain Technology Will Change Marketing, Sentiment Detection, and Customer Interaction. The conference organizer, Seth Grimes, is one of the leaders in this space.  When he invited me to speak on the topic, I didn’t have a clear thesis about what the answer is. Honestly, …

What a Well Thought-Out Marketing Plan Looks Like

Jeremy Epstein Business

It doesn’t have to be 10 pages long. In fact, the shorter, the better. Clarity is critical. Coinbase’s CEO, Brian Armstrong, does it in textbook fashion here. Not only does it do it clearly, he does it transparently. The advantages of that? Fred Wilson explains here. As for Never Stop Marketing? Here’s the strategy. May as well… So, what’s yours? …

To People That Want to Command Attention But Can’t Get Started

Jeremy Epstein Business

You can work on  your Stage Communications skills. You see, without attention, you can’t be an effective marketer. Or really effective at anything. You may have the best product in the world, the best idea, the best service…but if you don’t have people’s attention, it doesn’t matter. With trillions of channels out there, we are most certainly living in an Attention …