4 Predictors of Blockchain Project Success (the 3T-C Framework)

Jeremy Epstein Business 2 Comments

Now that the 2017 ICO Class has some big names already in the book (Gnosis, Brave, Bancor, Tezos, Filecoin, EOS), we can start looking down the road a bit. One of the things I like to say is that “the best technology doesn’t always win” (which is why you need marketing). In a blockchain world, perhaps we could modify that …

CMO Blockchain Primer: Management & Leadership: Better Visibility, More Dynamic Environment

Jeremy Epstein Business 0 Comments

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

5 Lessons from a Trip to Crypto Valley and the Future of Decentralization

Jeremy Epstein Business

Back in June, I shared how I was going to go to Zug, Switzerland (aka “Crypto Valley”) to explore the future of decentralization. Well, the trip kind of took on a life of its own, getting picked up by Fred Wilson, and leading to an incredible experience with 35 people from 15 countries. We had over 15 meetings with investors, entrepreneurs, …

CMO Blockchain Primer: Data Becomes a Commodity, Insights and Questions are Assets

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

3 Lessons from the Coming Blockchain Developer War

Jeremy Epstein Business

There is a classic video of Steve Ballmer at a Microsoft company meeting going absolutely crazy, covered in sweat, screaming “Developers! Developers! Developers!” Many will say that Ballmer did not do much right while he was CEO, but he did understand one thing. A platform is really only a platform if other people leverage it. As the blockchain revolution kicks …

CMO Blockchain Primer: Blockchains Will Make Loyalty Programs Work Better

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

CMO Blockchain Primer: Loyalty Becomes Simpler, Flexible, and Innovative

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …

What You Can Expect From This Blog

Jeremy Epstein Business

This blog is like my workshop. It is an honor for me that you choose to spend any time here at all. But it’s a workshop to explore issues around blockchains, decentralization, and marketing. That means sometimes you see really polished and finished pieces or, in this case, well-formed ideas. Sometimes though, you see, half-baked or raw ideas. They may …

CMO Blockchain Primer: Lowering the Cost of Trust with Blockchain: A Vision for Market Transparency

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …