Decentralized Marketing Organizations: Gamified Swarm Intelligence

Jeremy Epstein Business 0 Comments

One of the topics that intrigues me is what the marketing organization of the future looks like. The only thing I know for sure is that it is not going to look anything at all like the centralized, command-and-control system that we have today. Sitting on top of a decentralized governance system of its own, call it a Marketing DAO, …

How to Fast-Track Your Understanding of Strategy

Jeremy Epstein Business 1 Comment

I may be in the minority about the sentiment that “strategy” is one of the most frequently used words in business, but one of the least well understood. There are many times where I thought that I had no clue what “strategy” really is. This was particularly uncomfortable for someone who, at one point, was responsible for a nearly 70 …

2 Blockchain Marketing Tools That Don’t Exist Today, But Will Exist Tomorrow

Jeremy Epstein Business 0 Comments

After publishing the Blockchain Marketing Technology Landscape, I started to look a bit more closely at the tools that might emerge in the space. Here are 2 blockchain marketing tools that a marketer of the future is going to need. Automated Event Token Generator and Distributor What this tool is going to do is give the even marketer of the …

Why You Should Read “The Power of Moments”

Jeremy Epstein Business 1 Comment

I am a longtime fan of the Chip and Dan Heath. Pretty much whatever they write, I will read. I loved Made to Stick (my review) and Switch (review). So, when I heard about their new book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact (ironically, I always forget the title saying “Defining Moments” or something like that), I knew …

The Sooner You Know Protocol Gamification The Better

Jeremy Epstein Business 0 Comments

We’re witnessing an explosion of protocol development across every possible industry. A quick look at the nascent advertising part of Blockchain Marketing Technology Landscape shows you how crowded it is in just that one sector. Josh Nussbaum’s excellent overview of much of the blockchain eco-system tells a similar story. It’s very crowded. For investors, app developers, and token holders, one of …

How Tokens and Open Source Protocols Speed Up Innovation Cycles

Jeremy Epstein Business

One of the things that has most astounded people immersed in the blockchain space for the past year is the incredible pace of innovation. A year ago, Ethereum was under $10 and Bitcoin was under $650. The total number of Initial Coin Offerings was probably less than 10. If someone had told you that AIG had conducted a multi-country smart …

How Marketing is Baked Into Protocol Tokens…Or Should Be

Jeremy Epstein Business

One of the things that is very powerful about protocol-based tokens is how the earliest adopters have built-in incentives to evangelize the network to others, doing the customer acquisition work on behalf of the creators. For any start-up, getting the “flywheel” going is very difficult. While early customers are usually supportive, their energy will wane (naturally) as they have other …

The 2 Phases of Adoption: Marketing in a Blockchain World

Jeremy Epstein Business

When I first got my head around the concept of blockchains, I thought, “this is like a tsunami that is 50 miles off the coast and no one knows it is coming.” What I am starting to see now, at least in the “mainstream-ification” of blockchain technologies in the marketing world are the very first little waves. These are the …

How the 1000 Ether Homepage Illustrates the Disintermediating Power of Blockchain

Jeremy Epstein Business

Whoever came up with this is brilliant. It’s the 1000 Ether homepage. The description explains: Ads displayed above are loaded directly from the Ethereum Blockchain. This Decentralized Application (DApp) does not have a traditional backend. No MVC framework, no SQL database. It’s just a JavaScript application served statically from Github which speaks to the Ethereum blockchain using Web3.js. Pretty cool, right? …

CMO Blockchain Primer: Blockchains Aren’t Perfect…And They Are Not Going Away

Jeremy Epstein Business

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of Nasdaq, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. The e-book explores seven different …