Crypto-Marketing in 2018: It’s “Proof-of-Working” Time

Jeremy Epstein Business Leave a Comment

Pun intended in the title, but as we head more deeply into 2018, you should keep an eye out for little signs that some projects are taking their commitments seriously and want to prove they can deliver. Case in point is the 0x tracker run, appropriately enough, by ZeroX. It shows network activity and growth in  transaction volume is going …

Why you want blockchain-based AI (even if you don’t know it yet)

Jeremy Epstein Business

TL;DR: the blockchain-based AI stack offers the possibility for increased security and more rapid innovation.  Recently, my nine-year-old daughter (who is, of course, the most tech-savvy person in the house), introduced me to a new Amazon Alexa skill. “Alexa, start a conversation,” she said. We were immediately drawn into an experience with new bot, or, as the technologists would say, …

Will AI-as-a-Service Make Marketers Better?

Jeremy Epstein Business

I am increasingly interested and fascinated by the possibilities associated blockchain-based Artificial Intelligence. Projects like SingularityNet and SEED offer a great deal of potential and a way to commoditize AI and bots, though the realization of their value may be a ways away. Naturally, I am turning some of that interest towards the question of: how will marketers use this new-found …

How Will DAOs Reinvent Innovation and Entrepreneurship?

Jeremy Epstein Business

TL;DR- Aragon, Colony, DAOStack, District0x and others represent the beginnings of an entirely new era of decentralized-based innovation that offers tremendous advantages. It’s early, but it’s an important area to watch. Back in May, I wrote about the concept of DAOs, decentralized autonomous organizations capable of running themselves thanks to blockchain technology — no CEO or C-Suite needed. At the …

Will you give the gift of this blog to a friend?

Jeremy Epstein Business

The single most important thing I have is the attention, trust, and recommendations of the readers of the blog. You would do me a great honor if you would you recommend this blog a trusted friend (or 2 or 3). You can also follow the blog on Medium, LinkedIn, or Steem if you prefer. Copy/paste (feel free to modify) Here’s …

How Marketers Create Crypto-Token Value

Jeremy Epstein Business

David Johnston of Factom  likes to say that “everything that can be decentralized will be decentralized.” He calls this “Johnston’s Law.” If I may, I will offer “Epstein’s Axiom to Johnston’s Law”–Everything that can be tokenized will be tokenized. What crypto-tokens, and their parent field crypto-economics, enable entrepreneurs to do is create a system of incentives that are designed to be deployed …

How Crypto-Tokens Become Collectibles and the World’s First Crypto-Marketing Tool

Jeremy Epstein Business

There are now 18 limited edition Never Stop Marketing 2017 Thanksgiving Tokens on the Ethereum blockchain. No more will ever be minted. You may get lucky and find one on EtherDelta…someone said they would put it up for sale (we’ll see.) Loyal blogreader, Rus is the proud owner of one of them and shared his screenshot of the moment he …

3 Ways That Tokens Change Marketing

Jeremy Epstein Business

TL;DR Crypto-marketing offers new ways of engaging with network participants and also supercharges existing tactics because of the programmability of tokens to facilitate micro-transactions with immutability.  Here are just a few When it comes to crypto-marketing, I like to ask 2 basic questions. How will we use this crypto-tokens and networks to make existing marketing activities more efficient or effective? …